- Home
- MFC Articles
Are you Addicted to your Blackberry?
- By Matthew Ferrara
- Published March 4, 2008
- MFC Articles
- Unrated
Save your Inbox!
- By Matthew Ferrara
- Published March 4, 2008
- MFC Articles
- Unrated
Fix Listings to Fix the Market
- By Matthew Ferrara
- Published March 4, 2008
- MFC Articles , Recent Articles , Real Estate , General Business , Marketing
- Unrated
The starting-point to fix a market is at the smallest level. In real estate, that means fixing listings. By changing the standard of listing practices, brokers can address two other broken areas of the business: agent performance and days-on-market. Everything starts (and ends) with the listing. Market downturns have always been overcome through improved use of technology. It’s time to apply that to listing inventory fast.
Digital Camera Delights
- By Matthew Ferrara
- Published March 4, 2008
- Buying Guides , MFC Articles , Recent Articles , Computers and Technology , Marketing
- Unrated
No other tech tool has been more widely adopted by real estate professionals than the digital cameras. While the recent NAR survey of its members showed a paltry percentage had adopted wireless email devices, the digital camera ranked near ubiquitous with agents. And while some sales professionals still only see the camera as route to bankruptcy (ie., printing flyers and postcards) the fact remains that today’s digital cameras make it possible to market properties better, faster and cheaper than ever before.
iPhone iHype
- By Matthew Ferrara
- Published July 31, 2007
- MFC Articles , Recent Articles
- Unrated
Well, now isnt' that ironic? After months of rumors, online chat and pontification by Steve Jobs, turns out the iPhone is a very expensive bundle of i-HYPE. What do I mean? Well, let's compare the $500 iPhone unit from AT&T with a Blackberry (running half price) or even a Treo:
What does iPhone do well: a few very neat things:
Mobile Marketing: Digital Camera Delights
- By Matthew Ferrara
- Published July 31, 2007
- Recent Articles , MFC Articles
- Unrated
No other tech tool has been more widely adopted by real estate professionals than the digital camera. While the recent NAR survey of its members showed a paltry percentage had adopted wireless email devices, the digital camera ranked near ubiquitous with agents. And while some sales professionals still only see the camera as a route to bankruptcy (i.e., printing flyers and postcards) the fact remains that todays digital cameras make it possible to market properties better, faster and cheaper than ever before.
Outlook 2007: Cool Tools at Last
- By Matthew Ferrara
- Published July 31, 2007
- Recent Articles , MFC Articles
- Unrated
Fourth time is a charm, at least for Microsofts latest upgrade to its ubiquitous Office suite. Since 1997, computer users worldwide have trusted their work to Word, Excel, PowerPoint and Outlook. A decade of editions from Version 97 to the latest Office 2007 has promised to be easier, faster and cooler. And each time, some functions like previewing printouts before wasting paper - got a little easier, while other features like the dreaded mail merge became almost impossible. Maybe this time, Microsoft got it right? Well, lets just see.
New Vistas on the Horizon
- By Matthew Ferrara
- Published January 9, 2007
- MFC Articles
- Unrated
Shape Your Future
- By Matthew Ferrara
- Published December 4, 2006
- MFC Articles
- Unrated
The Amazing TREO
- By Amy Chorew
- Published November 12, 2006
- MFC Articles
- Unrated
MFC Articles