Matthew Ferrara

National technology advisor to the largest real estate companies in America, Matthew has been leading the real estate industry in the successful use of technology in the areas of sales, marketing and customer service since 1990.
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 Articles by this Author

2008 Tech Tips vol. 1

Listings on your Phone, Hidden Toolbards and Reformatting Tips!

2008 Tech Tips vol. 2

Reverse Caller ID, Recently Used Docs, Outlook Tasks!


Are you Addicted to your Blackberry?

Need some new ringtones? Games? A mapping tool? Feed your need for Blackberry coolness here...

Save your Inbox!

Is your email inbox a mess? Are you overloaded with messages and can't keep up? Try these quick ideas to restore sanity to your email - and your life!

Want to spice up your spreadsheets? Take this quick - and free - tutorial from CNET.COM


CNET Bandwidth Meter

Want to check your internet speed? Visit the CNET Bandwidth meter to find out just how fast you're travelling the web!

Blackberry Simulator

Try this online Blackberry simulator to show fellow agents and managers what they're missing!


The starting-point to fix a market is at the smallest level. In real estate, that means fixing listings. By changing the standard of listing practices, brokers can address two other broken areas of the business: agent performance and days-on-market. Everything starts (and ends) with the listing. Market downturns have always been overcome through improved use of technology. It’s time to apply that to listing inventory fast.


No other tech tool has been more widely adopted by real estate professionals than the digital cameras. While the recent NAR survey of its members showed a paltry percentage had adopted wireless email devices, the digital camera ranked near ubiquitous with agents. And while some sales professionals still only see the camera as route to bankruptcy (ie., printing flyers and postcards) the fact remains that today’s digital cameras make it possible to market properties better, faster and cheaper than ever before.


iPhone iHype

Well, now isnt' that ironic? After months of rumors, online chat and pontification by Steve Jobs, turns out the iPhone is a very expensive bundle of i-HYPE. What do I mean? Well, let's compare the $500 iPhone unit from AT&T with a Blackberry (running half price) or even a Treo:

What does iPhone do well: a few very neat things: