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		<title><![CDATA[TECH TAB - Articles - General Business]]></title>
		<link>http://techtab.matthewferrara.com</link>
		<description><![CDATA[The Technology Center]]></description>
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			<title><![CDATA[Keeping Score With Marketing ROI]]></title>
			<link>http://techtab.matthewferrara.com/articles/1402/1/Keeping-Score-With-Marketing-ROI/Page1.html</link>
			<description><![CDATA[Today, an increasing number of marketers and company executives see the need to determine marketing ROI for their marketing investmentsMarketing Return of Investment (ROI) or Return on Marketing Investment is a metric that would optimize marketing spending both short and long-term]]></description>
			<author>no@spam.com (Sam Miller)</author>
			<pubDate><![CDATA[Tue, 08 Apr 2008 12:24:37 PDT]]></pubDate>
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			<title><![CDATA[Implementing The Newspaper Advertising Scorecard]]></title>
			<link>http://techtab.matthewferrara.com/articles/1401/1/Implementing-The-Newspaper-Advertising-Scorecard/Page1.html</link>
			<description><![CDATA[Newspaper advertising has long been quite effective in its purpose of providing the latest in terms of news events and classified ads of all sorts Truly, the newspaper is one of the first ever mediums used by many people all over the world to advertise products, services, jobs, and just about everything else that warrants the attention of any potential customer]]></description>
			<author>no@spam.com (Sam Miller)</author>
			<pubDate><![CDATA[Tue, 08 Apr 2008 12:17:02 PDT]]></pubDate>
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			<title><![CDATA[The Necessity Of Determining It Security ROI]]></title>
			<link>http://techtab.matthewferrara.com/articles/1395/1/The-Necessity-Of-Determining-It-Security-ROI/Page1.html</link>
			<description><![CDATA[It is undeniable that IT information security now ranks among the highest priorities of business organizations Determining IT security ROI is an important aspect of this company investment]]></description>
			<author>no@spam.com (Sam Miller)</author>
			<pubDate><![CDATA[Tue, 08 Apr 2008 10:33:03 PDT]]></pubDate>
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			<title><![CDATA[Wealth Creation Rules]]></title>
			<link>http://techtab.matthewferrara.com/articles/1383/1/Wealth-Creation-Rules/Page1.html</link>
			<description><![CDATA[The keys to a happy life usually begin with prosperity and wealth Money may not be able to buy your health, or extra years of life - But money does play a very large role in society, and money all on its own is a truly powerful energy capable of moving the world]]></description>
			<author>no@spam.com (Tim Jensen)</author>
			<pubDate><![CDATA[Tue, 08 Apr 2008 08:20:46 PDT]]></pubDate>
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			<title><![CDATA[The Market Welcomes The Different T-mobile Business Mobile Deals]]></title>
			<link>http://techtab.matthewferrara.com/articles/480/1/The-Market-Welcomes-The-Different-T-mobile-Business-Mobile-Deals/Page1.html</link>
			<description><![CDATA[Businesspersons need to spend as much time as they can to their enterprises However, you cannot simply help it if you have to leave your office once in a while]]></description>
			<author>no@spam.com (Lee Synergy)</author>
			<pubDate><![CDATA[Thu, 20 Mar 2008 09:13:35 PDT]]></pubDate>
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			<title><![CDATA[Fix Listings to Fix the Market]]></title>
			<link>http://techtab.matthewferrara.com/articles/345/1/Fix-Listings-to-Fix-the-Market/Page1.html</link>
			<description><![CDATA[
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt">The starting-point to fix a market is at the smallest level. In real estate, that means fixing <i style="mso-bidi-font-style: normal">listings. </i>By changing the standard of listing practices, brokers can address two other broken areas of the business: <i style="mso-bidi-font-style: normal">agent performance and days-on-market.</i> Everything starts (and ends) with the listing. Market downturns have always been overcome through improved use of <i style="mso-bidi-font-style: normal">technology. </i>It&#8217;s time to apply that to listing inventory fast.</p>]]></description>
			<author>no@spam.com (Matthew Ferrara)</author>
			<pubDate><![CDATA[Tue, 04 Mar 2008 19:30:00 PST]]></pubDate>
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